Ad Tracking for Digital & Traditional Marketing
Callers most often pick up the phone when they are 70% ready to buy. Optimize for the keywords that drive this level of engagement and measure your most valuable lead efforts with ad tracking.
Automatic ad tracking to verify campaign effectiveness, optimize bid management, get missed opportunity alerts, and even track which sources are producing good calls vs. bad calls. This is the tool you’ve been looking for.
Prove marketing ROI with instant visibility into keywords that drive late stage engagement.
Know which campaigns, ads, and keywords are generating converting calls
Artificial Intelligence triggers call actions and marketing automation
Gather lead scores for every campaign to determine which campaigns are producing your best leads
Already-built call tracking integrations with Google Ads, Acquisio, Doubleclick, and other search tools
Analyze conversations with advanced voice pattern recognition and machine learning that intuitively understands human language and maps call outcomes and automates actions.
Conversation Analytics® services analyzes over 5 million words and phrase patterns to detect appointment sets, conversions, lead quality, and evaluate sales performance.
Enhance your Visitor Level Tracking, Keyword Matching, Multi-channel, and Multi-touch attribution metrics with superior call insight accuracy.
No other call tracking solution provides the flexibility to connect ad tracking clicks and calls from the granular keyword, campaign or ads tied back to conversation insights.
Convirza combines traditional call tracking with in-depth and accurate attribution metrics coupled with lead score and close rate. This is the real data you need to optimize.
Uncover which campaigns, keywords, and ads drive the right phone conversations.
Dynamic Number Insertion will automatically show the right ad tracking phone number to each visitor on your website. Use call tracking to maximize the ROI on your marketing investment.
Our Call Tracking features include everything you need like Source based Dynamic Number Insertion, Advanced Call Flows, Whisper, Greetings, Number Porting and more.
Integrate your ad tracking and conversation data to your existing Bid Management, Analytics, PPC, CRM, CMS, Marketing Automation, or Data Visualization solutions. You’ll be surprised how adding phone call data to your digital marketing dashboard improves visibility into your hottest leads, your calls.
Reduce reporting time with High Level Dashboards that drill down to detailed call analytics, helping you get access to the right information at the right time is critical to running your business. Slice and dice the information you need with easy-to-use cross-filtering. Then download call data or the calls themselves to go deeper. Flexible reporting options can be scheduled and augmented with caller ID information helping you better understand your customers through the calls you’re tracking
Automate common marketing and sales actions based on the words and phrases said on the call. Create a lead within a CRM when the caller is a sales inquiry, update bidding strategy when certain ads generate good leads, and even automate sending emails based on call attributes. You are only limited by your creativity when you leverage our flexible Call Actions, Triggers, Webhooks, and API capabilities.