Using call tracking to gather call analytics from PPC campaigns is both simple and powerful.
With Dynamic Number Insertion (DNI), marketers can set a unique phone number to be displayed on a landing page for each of their PPC ads.
This means the phone number a person sees after they click on a PPC ad and arrive on a landing page will vary according to the specific ad that they clicked on. The different phone numbers make it possible to track the campaigns, keywords and ad groups that are driving phone calls.
Call tracking data is incredibly useful for distinguishing the PPC campaigns that are producing results from those that are not, which makes it possible to optimize both your marketing strategy and budget.
Once you implement call tracking DNI with your PPC campaigns, you can immediately begin to improve the effectiveness of your ads and ultimately enhance your ROI.