B2B companies, the logic goes, care the least about phone calls.
B2B companies care about form fills, RFPs, and ecommerce. Local businesses and call-centric businesses are the only ones that care about phone calls, so they say.
Well, turns out that’s just not true.
Even B2B companies care about calls. Consider this data from our October marketing campaigns:
Other months the data has been even more extreme. Calls disproportionately produce accounts and revenue. And, keep in mind, we’re not a call-centric company, we’re a B2B company.
Google has validated phone calls, call tracking, and call analytics with several announcements over the years.
Calls matter now.
That much is indisputable. But, Google’s support and entrance into the call tracking space isn’t exactly a surprise. Google has been at the forefront of call research:
But, Google alone isn’t responsible for the mainstreaming of phone calls. Other companies have conducted research as well. Consider the following:
Calls are now mainstream for marketers. Call data and call intelligence is mission-critical for leading businesses, regardless of industry. The marketing world has been, and is, talking about phone calls.
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