Phone calls bring in the real money.
Top marketers know this.
They understand why many businesses consider calls to be one of their top lead sources.
They realize that customers who plan to spend money – big money – make phone calls.
They also know that traditional call tracking and analytics platforms fail to tap into the full value of these leads.
At Convirza, we have a firsthand view of the incredible opportunity that phone calls present as well as the shortcomings in the industry. This is why we have acted as the catalyst for transformation in the call tracking landscape.
We believe that marketers should have the ability to optimize calls like they do clicks. This conviction served as the foundation for the development of the FIRST call marketing optimization platform.
Call tracking has been around for years. It has proven to be a valuable asset for marketers and businesses that want to track the sources of their inbound calls.
Call tracking allows marketers to optimize their spend and strategy to focus on the ads, keywords and channels that drive the most calls.
Call tracking is great. But it is far from perfect.
Marketers that base their decisions on traditional call tracking are working with a massive blind spot — a gaping hole that can never be filled with enough data to make it presentable.
Traditional call tracking only tells us about the events that lead to the phone call. Everything that takes place after the phone rings is a mystery.
Conversation Analytics changed this forever.
Advanced speech recognition technology paired with hundreds of thousands of algorithms makes it possible to extract a broad range of data from these calls. With Conversation Analytics, marketers no longer had to rely on call duration to guess at lead quality. They could base their marketing decisions on near real time data that was pulled and analyzed from the content of the call itself.
When Conversation Analytics entered the picture, marketing and sales professionals realized exactly what they had been missing all those years. They finally had access to the metrics and indicators that could help them employ the full value from phone calls.
Conversation Analytics has been a powerful instrument in the call tracking revolution.
But it is only the beginning.
In addition to highlighting the exact path that lead to the phone call, we can also use the content of the call to collect a plethora of useful data. The following points outline just a few of the indicators that we can extract through Conversation Analytics:
While this data is incredibly useful, it only delivers value if it is followed up with action.
This is where full-scale call marketing optimization comes into play.
This is the tool that you’ve been waiting for.
With Convirza’s comprehensive platform, you can automate actions based on the data that flows through our tracking and analytics engine. You can get data about lead quality, sales performance, missed opportunities, etc., almost instantly AND then trigger actions to take advantage of this data.
This could involve an assortment of things and takes the power of phone calls as a lead source to an unprecedented level. For example, with Convirza’s call marketing optimization platform, you can automatically:
The points above represent just a few actions that can be set to take place automatically within Convirza’s call marketing optimization platform. Trigger bid management processes, CRM actions, alerts and more to elevate campaign performance to peak levels.
Phone calls have entered a new era and it’s time to outfit them with the technology designed to extract the value from every conversation.