Even content marketing is not exempt from the digital marketing measuring stick.
In fact, it may be even more important to measure the effectiveness of your content than various other types of online marketing.
So how do you know when you are hitting your goals?
And how do you set appropriate benchmarks for your content efforts?
Strong content marketing involves a great deal of strategy and data to ensure that your methods are aligned with and supporting the goals of your organization. This can involve a number of things including:
Measuring the engagement and associated ROI for your content campaign as a whole is a critical. In this webinar, with gShift CEO, Krista LaRiviere, you will learn how to track and optimize your current content strategy to achieve the optimal results.
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