How do you define the success of your business?
While there may be a variety of factors that determine this, they will typically fall under one term:
Strong businesses strive to meet or exceed a set of specific goals that often involve growth and revenue. But many of them fail to set measurable goals for their marketing and sales performance.
Most businesses define a marketing budget and set sales quotas but they lack goals that are designed to improve the effectiveness of their sales and marketing processes. This makes it almost impossible to optimize marketing strategies and hold individuals within these departments accountable for their progress.
Call tracking and Conversation Analytics make it possible to establish and monitor some essential sales and marketing goals. Four of these key goals include:
Setting goals associated with the ROI produced by your campaigns and tracking the results is essential for the bottom line of your business. Having this goal in place will allow you to determine the exact value of each phone call your marketing generates.
An exclusive feature offered by Convirza is call scoring. This tool gives you the means to measure the phone skills of your agents during actual customer interactions. When you are able to measure the performance of your sales reps you can set the necessary goals to improve the skills of individual employees.
The purpose of this goal is to determine if the potential of every call received by your business is being maximized. By evaluating both the quality of the lead and the success rate of the call, Convirza is able to provide a measurement of the overall call quality.
This means that you can analyze specific call performance scores and how they impact the close rates and customer satisfaction on each call.
What is the ideal outcome for each phone call that connects with your business? By defining call performance goals you can distinguish between the successes and failures. This allows you to view your ‘success’ percentage and create a strategy to improve your results.
With an advanced call tracking platform, you can set up alerts to notify you when goals are not being met or when they have been completed. These types of goals measure exactly how effective your marketing campaigns are and can be used to determine and improve the performance of both your sales and marketing teams.