We’re going into the vault on this one. We’re letting you see behind the curtain.
Today we’re going to discuss the things that call tracking providers don’t want you to know. These are industry-wide secrets that have never been discussed publicly, until now.
1) We HATE when you ask about pricing for numbers and minutes
The industry doesn’t like the commoditization of numbers and minutes. We hate when you ask us about pricing for minutes and numbers.
Because there are other features and functions that are (or should be) important. The ease of setup, UI/UX, demographic data, call routing, Whisper Tones, DNI, reports, Webhooks, API, and of course advanced features like Conversation Analytics are all extremely important. And yet, invariably you ask about pricing for minutes and numbers.
We hate that. And it’s a big secret in the industry.
2) We realize that many marketers don’t care about the phone call (even though they should)
We try to pretend that every marketer cares (or should care) about the phone call. But, in reality, we know that most marketers don’t. We know that most marketers only care about their web traffic, form fills, and other strictly online metrics. We try to spin things to make it sound like every marketer cares about phone calls. They don’t.
But…they should. They really, really should. Marketers should care about the phone call. Consider:
– 65% of businesses say phone callers are their best leads
– 1 phone call produces the revenue of 4 web leads
– A caller is 10x more likely to purchase than a web lead
Phone calls matter. We tell you that EVERYONE believes phone calls matter. Truth is, some people just don’t care.
3) About 70% of features and functions are identical between most call tracking providers
Call tracking is call tracking is call tracking. Basic call tracking doesn’t change all that much. Our sales guys hate when we say this, but it’s true. It just is. Of course, there are some differences in account hierarchy, set up, function, look etc. But the gist is the same: tell you how many people are calling as a result of specific marketing channels.
That’s the gist. Everyone does it in precisely the same way.
Now, the remaining 30% is where the men separate from the boys. For example, if you want data about what happens on the phone, you need to take a look at Conversation Analytics from Convirza . That’s our strength…pulling a TON of data out of phone calls. Other providers have other strengths including specific integrations, telephony and reports.
Again, don’t focus on the pricing of numbers and minutes, focus on the 30% that is different between the providers and therefrom make your decision.
4) The other ones don’t want you to know about our Conversation Analytics
This 4th secret is self-serving. The other guys don’t want you to know about Conversation Analytics. As one prospect told me just yesterday via email, ‘This thing you’ve created is a game changer.’
And thus it is. And thus it is.
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