No one cares about you. No one.
People care about themselves.
Ultimately, every marketer, every business, and every employee only cares about their story. They want information that will help them. They don’t care about your story. They don’t care about preaching. They care about information that will help them make more money, do their job better, live their life happier, and have more joy.
Think about that when you write blogs.
If you want people to read your blog, you need to write about them. Specifically you need to write about their fears, their risks, and their problems. You also need to give them tips, tricks and secrets to success. You should occasionally use these words in the titles of your blogs, and ALWAYS write to these themes.
Above all, the content must be useful and valuable for your readers. Think about it this way: would ‘I’ read this blog?
Your target market has fears. Our clients, for example, fear an inability to prove ROI to their clients or to their boss. They need to be able to attribute leads and customers. They need to know where their calls are coming from.
What does your target market fear?
You should write about this fear in your blogs. Maybe your clients fear going to jail (legal clients) or having dirty teeth (dental patients) or losing page rank (SEO firms) etc. etc. etc. Every target market has fears.
Write about the fears your target market has. Write about the things that keep them up at night.
Your target market hates risk. They seek to minimize risk. That’s human nature.
So, here’s the simple question, how can your expertise/product/service help them minimize risk?
Write about that.
Everyone wants to feel more secure in their job, their property, their happiness, their family, their life. They want to minimize risk. Write content that helps them minimize their risk.
What problems does your target market have? Are their budgets small? Are they hot? Are they cold? Are they worried? What are they worried about?
What are their problems?
Your content should focus on solving their problems. For example, this blog is designed to solve your content marketing and blogging problems. Our target market is you: marketers. We talk to marketers every day and we routinely hear that they are concerned about creating content. They (you) don’t know what to write about.
That’s a problem for you.
This blog is designed to solve that problem for you.
Any blog that has specific How-To tips will inspire readership. Humans want a specific action plan for the problems we face. We want to know how to do something.
If the reader believes that they can learn how to do something quickly/solve a problem quickly/minimize risk quickly, they will read your blog.
Numbered lists are great. Blogs with a numbered list in the title are our most read blogs. Period.
Because numbered lists have a defined length. If I start reading a Top 5 Ways to ….. I know that the article isn’t going to be very long. It won’t take me 30 minutes to read. I know there is a finite length before I begin.
Additionally, I know that I will likely get a step-by-step procedure to solving a problem.
We like lists.
At the start of this blog we said that no one cares about your business, they only care about their business. They only care about themselves.
BUT…you can share stories about yourself that help your readers (your target market).
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