In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode of thought has shifted into that of right time marketing, a strategy which blends real-time data insights with a consumer’s offline and online identities to drive the most optimally timed contact.
In this webinar, DataMentors explains the principles behind using an integrated suite of data products,marketing technologies, and analytics to target the right person, at the right moment, and through the right channel. Key take-aways include how to:
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