Gravitate Online began using Convirza in late 2014 when a major garage door company requested call analytics technology. They had hundreds of
marketing phone numbers and wanted to track the
results. Gravitate Online then began to implement
call tracking and deep call analytics across their
entire client-base. They build the call analytics
software into their pricing model and pass the cost
on to their clients. They are also using Conversation
Analytics to gather missed opportunity data, lead
score, and close rate metrics.
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