Wheeler Machinery Co. receives tens of thousands of phone calls every month. These calls are generated by a healthy marketing strategy consisting of nearly every type of online and offline marketing imaginable: AdWords, retargeting, email marketing, direct mail, SEO, print, radio advertising, and sponsorships.
“I’d say getting visibility was our main problem,” Andrea Young, Marketing Manager at Wheeler says. “Marketing was struggling to understand what became of the leads once they were handed off the operation areas and/or sales force. We wanted to ensure the leads we generated were receiving the attention and care they need to reach fruition.”