We’ve hit a stage where more Google searches are taking place on mobile devices than desktop in 10 countries, including the U.S.
This is a HUGE turning point in digital advertising.
Many PPC marketers have recognized the significance of this trend but most of them are not taking full advantage of it. Their campaigns are still focused on getting prospects to click on their ads. They are failing to drive some of the most valuable business leads – and their ROI is suffering because of it.
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