As mobile capabilities continue to evolve at a mind-numbing pace, we have now entered the next wave in the mobile revolution: the ability to identify actual consumers by their mobile devices. With mobile now eclipsing the time consumers spend on their desktops, marketers have access to numerous technologies to target consumers by market segments and devices, but very little technology is available to target the actual people connected to these devices.
With this new wave in mobile transformation, innovative technologies are empowering marketers with near real-time insights to know EXACTLY which consumers are visiting competitors or a brand’s own brick-and- mortar locations. This revolutionary method provides marketers with actual, not modeled, persona profiles of real consumers including cross-channel contact data, demographic characteristics, and other key insights to enable instant data mobility, understanding, and action. In today’s new data economy with the advancement of sophisticated technologies, marketers finally have unprecedented opportunities to access first and third party
audience data and combine it with mobile location to target these in-market consumers during the moment of truth.
Mobile targeting and marketing has become a truly disruptive technology reshaping the media landscape at a pace we have never seen before – this presentation will dive into how marketers can implement mobile strategies, boost revenue, and gain an almost unfair competitive advantage.
Specifically you’ll learn:
1) How to transcend anonymized location-based data to identify unique consumers and harness those insights into actionable real-time acquisition strategies
2) How to enable and optimize mobile-first strategies to target and engage consumers with personalized messaging across the customer journey
3) Discern performance measurement and ROI metrics that prove mobile marketing spend and strategies as an advantage across the multi-channel marketing mix
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