In today’s mobile era, anytime-anywhere device searching is the norm.
Mobile search is more popular than ever.
Novices, experts, young, and old: millions of people use smartphones to find what they are looking for online. Let’s say you want to book a flight and you started searching on your smartphone. This search leads you to a link with a little phone icon and you clicked on it, you reached directly to a representative. You could book your ticket instantly–much easier than booking online.
Doesn’t it sound like a quick and easy way to get solution? How effective is click-to-call anyway? Here are some answers.
People are spending more time on their mobile devices every year, be it local business search, apps, music or movies. Data shows that 95% of smartphone users search for local business. That means every company needs to focus on engaging with customers via smartphones.
If the ultimate goal is drive possible sales and leads, click-to-call is likely the answer.
Click-to-call advertisements work miracles. To get a prompt solution, people still want to call. Click-to-call ads drive an average of ten million calls every week for Google advertisers. That number is rising.
According to BIA/Kelsey, calls to businesses from smartphones will reach 162 billion by 2019.
New ad formats are across a variety of channels are being designed to drive calls from mobile calls.
A study by Convirza shows that leads generated from inbound phone calls are 12 to 15 times more likely to convert then leads from web-based forms.
So the more phone calls you can generate through mobile marketing, the more business your company will win. We’ve mentioned this statistic elsewhere, but 70% of mobile searches lead to action within one hour.
We have multiple resources that explain exactly why calls are more valuable than clicks.
Smartphone users are more likely to use click-to-call after a search than clicking on a website link.
Because people are comfortable with phones, they are more likely to click on phone numbers to initiate a call than to click on an unknown link.
With gigantic increases in mobile ad spend, mobile is here to stay. Going forward, for many businesses, click-to-call is definitely going to be the most effective way of advertising. There is very little room for content on smartphone screens, thus standard forms won’t work. Placing a call using smartphone search could be an easy and quick solution.