Does mobile marketing work?
The answer is simple: freaking yes!
Mobile marketing is, frankly, different. Its response rates and success rates are astronomically higher than any other method of marketing ever seen before. Let me be perfectly clear: in terms of immediate response, no marketing method ever compares to mobile marketing. Consider these statistics:
– 70% of all mobile searches result in action within one hour (Source: Mobile Marketer) By way of comparison, 70% of online ads lead to action within one month.
– 74% of smartphone users use their phone to help with shopping (Source: Google)
– 90% of mobile searches lead to action, over half lead to purchase (Source: Mobile Marketer)
Think about some of those statistics! They are stunning.
Because mobile consumers expect immediate access to companies and their products, businesses should begin to improve access to products and offerings. This means making product descriptions and pricing models simpler, easier to understand and more direct.
Businesses should add click-to-call functionality on their website and ensure that a human being (not an IVR) is there to answer the phone when a call is made.
Shorten the steps to purchase.
Make the purchasing process as simple as possible. Would someone be able to navigate your website and make a purchase on their smart phone?
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