Do clicks even matter any more?
In order to compete in the local business scene, you need to have an online presence.
Businesses without a website will feel the pain of invisibility. The odds of surviving without a digital marketing strategy are almost laughable.
And this makes it easy to fall into the trap of one of the most useless local marketing metrics: clicks.
Clicks are big in the online marketing world. Digital marketers and the web analytics tools they use are obsessed with them.
This makes sense for a lot of businesses, especially if the bulk of their revenue is generated through online transactions — But this isn’t usually the case when it comes to local organizations.
So if clicks aren’t providing value for your business then what should you be focusing on?
Getting in front of local searchers is a big deal. It’s a critical revenue driver for many local businesses.
But instead of measuring the number of clicks these local searches produce, you should be much more concerned with another lead source.
The explosive growth in smartphone use for local search makes a phone call the ideal action for these searchers to take.
Local marketers consider phone calls to be their most valuable lead source for good reason. Phone calls connect prospects with your business – prospects that are interested in making a purchase in the immediate or near future
According to Google, 71% of mobile searchers make phone calls to businesses. And these phone calls have a significantly higher conversion rate than web leads.
In the local space, clicks only matter if they contribute to the end goal of producing a phone call.
This is where call tracking and analytics enter the picture.
Call tracking is the key to taking advantage of the opportunities that these phone calls are presenting by:
– Analyzing Data
– Reducing Operational Costs
– Recording Calls
– Understanding the Marketing Efforts that Are Generating Calls
– And Increasing ROI
If calls matter to your business then you want to implement call tracking. This tool is being used to bring significant changes to businesses just like yours.
Every. Single. Day.
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