Are you scared of phone calls?
While most marketers carefully measure and analyze online behavior, many of them fail miserably when it comes to tracking calls.
Do you know how the person who:
Every lead needs to have accurate attribution information. Precise ROI metrics are essential for every campaign. If you want to prove marketing value –which you should – then you need to attribute phone calls.
Phone calls have been established as a superior lead source for businesses. In fact, BIA/Kelsey reports that 64% of businesses state that the best leads they receive connect with a phone call. They have a higher conversion rate than web traffic, form fills or even inquiries from walk-in traffic.
Businesses want phone calls.
However, despite the growing number of customer calls and call analytics solutions, many marketers and businesses fail to attribute these phone calls. This leakage makes it impossible to prove marketing ROI, optimize campaign performance and increase conversions.
By implementing call tracking, marketers, agencies and business owners are able to stem the flow of leaking lead attribution. Once they take this step they will be able to track the precise keywords, ads, channels and marketing activities that are generating phone calls. Call tracking makes it incredibly simple to prove marketing value and optimize future spend.
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