Whether your twitter presence is limp and static, or broadening on a daily basis, the right tools can help you both manage and nurture the influence of this social beast.
If your business is on Twitter, you are not only expanding your online branding and marketing potential but providing a channel for customers to seek you out. This changes the communication dynamic and makes it essential to respond to customer inquiries and concerns in a timely manner.
Even if your customers don’t respond to a tweet it doesn’t mean they aren’t listening. The following tools can assist you with tracking, analyzing, developing and enhancing your Twitter profile.
This tool is free if you are managing fewer than five social profiles. You can find people to connect with on Twitter by searching for keywords tied to their location or profile bio. Search results can be filtered or organized by tweets, number of followers and number being followed. Hootsuite can also be used to monitor various Twitter searches to keep track of Twitter lists, brand mentions, industry news as well as direct messages.
Locate the most valuable members of your Twitter community and distinguish influencers, supporters and other significant individuals. You can view and keep track of your communication and interactions with anyone on Twitter.
In addition to being a URL shortening service, Bit.ly also provides access to a dashboard that gives you the ability to shorten and share links to numerous Twitter accounts. You have the option of creating a custom short domain to represent your brand and you can view the stats for any Bit.ly links you share through your dashboard.
This powerful tool has a comprehensive database of social profiles that are separated into 60,000 categories. Twtrland makes it simple to find relevant people to connect with through refined search options. As you search for people to connect with you can view in-depth profiles of their background and activity including people they are interacting with, the type of content they have shared, level of engagement and more.
Creating a schedule for Twitter updates as well as other social profiles is simple with Buffer. You can also get useful analytics for each Twitter message that is sent out through your Buffer account. This data can help you fine-tune your Twitter strategy with topics and scheduled tweet times that are likely to result in the most engagement.
If you are interested in using Twitter to initiate and engage in discussions with other users this tool can help you effectively manage the resulting Twitter threads. Avoid losing track of your conversations and build your influence and engagement with Nestivity.
This application can be used to collect and curate tweets either manually or automatically. These tweets can be shared regularly on your Twitter account and can include content from top followers, people who mention specific hashtags or people on a certain Twitter list.
Tailor your interactions with real-time user insights. Once you install this Chrome extension app you can gauge Twitter activity, interest and engagement.
Set up alerts for brand mentions as well as anything else you are interested in tracking with Mention. Your alerts can be customized with key terms or websites that you want to exclude from results. You can also choose specific sources that you want to keep tabs on such as blogs, videos and news sites and you will receive alerts through the web and email.
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