The demand for call data is growing every day.
More and more businesses are realizing the value that this information holds and the best marketers are already taking advantage of it.
Conversation Analytics, also known as Automated Call Scoring, has made it possible to collect valuable call data and report it in near real time. This has uncovered a goldmine of data that was previously unavailable to marketers and businesses. We have written several articles about using Conversation Analytics and Call Scoring to optimize sales and marketing processes, which include:
We’ve had many questions about how this technology works and the types of data that it can extract. The infographic below outlines some key points to understand what takes place behind the scenes: