Moms are our idols!
And I’ll bet you didn’t know, but they practically invented call analytics. Well, they at least invented the idea. All of the awesome tools and features that Convirza provides with every unique call tracking account, your mom has used in one form or another.
Moms love their kids and they want to know as much as possible about their friends–especially those they’re dating. They don’t want them dating the wrong people. Just like marketers. Marketers want to know their customers. They want to know what they want, what they are looking for, and they don’t want to lose them to competitors. Marketers want details.
What did our loving mothers do that taught us so much about call analytics?
You mom, bless her heart, wanted to know everyone you talked to and where they were from. She wanted to know the source and origin of every call you received. And so she waited.
She would sit with the phone in her hand just waiting for it to ring so she could quickly register what was on the caller ID. And if possible, she would try to answer before you, so she could get a name to put with the number.
If only your mom had call tracking, her mind would have been at ease. Today marketers don’t have to wait by the phone. They can access all the metrics they need–everything from caller ID, to call duration, to street address, demographic data. They can even listen to the call recording. All marketers need is a Convirza account.
Back in the day, when we had home phones that could be picked up on multiple lines, our mothers (with good intentions of course) would listen into every single call. Incoming, outgoing, voicemails…
They wanted to catch every detail of your call. They wanted to know who you were hanging out with, when you were hanging out, and what you were doing when you hung out. She wanted to monitor what you talked about, wanted to make sure you weren’t going overboard.
She also wanted to make sure who you were talking to (most likely a prospective boyfriend or girlfriend) was a good match for you. Not some rebel with tattoos that listened to Nirvana.
Now your mom can get back to her soap operas and cooking shows without having to stress about listening to every call while you’re on the call. She can have downloadable access to every call with Convirza’s call tracking numbers that she can listen and analyze all she pleases.
Marketers use call recordings to determine which marketing channels are generating high quality calls, to hear if sales reps are closing calls, and to determine if any specific patterns happen in call conversations.
As your mom listened to calls, she would pull out her handy-dandy notebook with a record of every interaction you have had with the opposite gender and rated what she thought of each one. Was this person sweet? Did they treat you well? Would they follow her rules? Were they just flat out creepy?
Now call tracking allows marketers to make personalized scorecards, with unique criteria to score every caller that comes in. Calls can be scored for lead quality, competitor mentions, campaign ROI, and anything else you want to mention.
Now this might not be the best news for you, but moms are rejoicing with these improvements! So we’re sorry kids but there’s no where you can hide now where your calls are safe.
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