In a little more than a week, the top digital marketing, advertising and technology professionals will be swarming over to ad:tech to connect, learn and exchange ideas about the newest developments in the industry.
A recent report from Google regarding mobile search may have a large influence on the focus of this year’s event:
“Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments.
And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.”
After years of speculation, mobile search has finally surpassed its desktop counterpart.
Ad:tech’s attendees, exhibitors and speakers are likely to leave the show with a new perspective on the rapidly expanding mobile landscape.
Along with the announcement regarding mobile search, Google also revealed plans for new mobile ad formats, automation tools and improved mobile attribution.
One of the keynote speakers at the show, Google’s SVP of Ads and Commerce Sridhar Ramaswamy, will be sharing insights regarding mobile search behavior and its significance for marketers.
These upcoming changes, paired with the nature of mobile search, will require marketers to reevaluate the strategy around their campaigns. It also highlights the importance of phone calls in the in the advertising space.
Even amidst the abundance of distractions, you won’t be able to miss the MASSIVE announcement that Convirza will be bringing to the show.
This news will change the call tracking industry and has great implications for mobile campaigns and the digital marketers who execute them.
Visit us at booth #1523 to be one of the first to hear about this exciting development.
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