Are you getting credit for every lead your AdWords campaigns generate?
If you aren’t using call tracking then there is only one answer.
If you’re not tracking phone calls, then you are working with a massive blind spot AND failing to take credit for leads that generate 5 to 10x more revenue than form fills.
The brutal competition in the AdWords arena makes it critical to track conversions down to the keyword level.
Advertisers can no longer afford to settle for suboptimal conversion rates – and without call tracking, you won’t have access to accurate data.
This is why many marketers have already begun to track and integrate call data from their paid search campaigns.
Call tracking allows marketers to track the precise ads, channels, campaigns and even keywords that are generating phone calls.
Convirza uses a tool call Dynamic Number Insertion (DNI) to dynamically display a phone number to a web visitor dependent on the parameters that you set.
In other words, unique phone numbers will be displayed on the same landing page according to the specific:
– Or campaign
That generated the visit.
So, for example, if you’re A/B testing ad copy for a specific ad, the visitors that click on ad A would see a different phone number on the landing page than the people who choose to click on ad B.
This data makes it possible to truly evaluate the effectiveness of your campaigns, optimize them for better results and ultimately increase ROI.
There are three types of DNI call tracking.
For the purpose of this post, we will only examine visitor level (also known as session-based) DNI. But you can read more about the different types of call tracking in the DNI Call Tracking Crash Course.
Visitor-level call tracking is the most granular of the three types.
Instead of assigning a unique phone number to a URL or campaign, this type of DNI assigns a different number to every single person that visits your site.
This number follows them through your website until their browsing session ends. Marketers that are serious about driving BIG results use this level of call tracking. It allows you to track visitors down to the specific keyword that led them to your site and eventually to the phone call.
This incredibly valuable data can then be integrated with the rest of your paid search insights to reveal the best strategy to take moving forward.
It’s time to optimize your campaigns and budget to generate the best possible ROI.
AND take credit for all the revenue you are generating.
With the right call tracking solution, not only will you have access to important call metrics, you can also view them in the same place that you track all of your web analytics.
It’s now possible to get a unified view of your data by pushing call metrics into your Google Analytics account. By tracking goal conversions for both the web and the phone you can finally get a complete view of your paid search results.
With Convirza for Advertisers, you can pull critical information from the phone calls that your campaigns are driving and push them directly into Google Analytics. You can view metrics like:
– Sales Inquiries
– Good Leads
– And Missed Opportunities
You can read more about integrating your call data with Google Analytics in this blog post.
Or just schedule a free demo to learn what Convirza for Advertisers can do for you.
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