Affiliate marketers are obsessed with metrics.
They’re paid for clicks, conversions, form-fill-outs or calls. They’re paid when they perform and ONLY when they perform.
They’re obsessed with performance.
Shouldn’t all marketers be?
If you have ever worked at a marketing firm or any business that deals with marketing (which should be every business), you have probably heard the term “performance marketing” thrown around. If you’ve heard that term discussed, that likely means you’re using analytics. And that means you’re doing something right.
Performance Marketing is a marketing model that post-pays a publisher or media partner for an action that is determined by the brand. This can be anything from click-through, percent of sales, or any other actions.
Put in more simple terms, performance marketing is where advertisers pay on a performance basis for advertising efforts. Brands will pay for a tangible outcome instead of potential results.
Doesn’t that make sense?
Without performance marketing, you have no way of analyzing how well each channel performs in a marketing campaign. There is no way to determine if you are yielding any results.
There should be a way to measure the success of any campaign with conceptual metrics so that you can determine whether you want to invest in it again or not. Performance marketing can also help to analyze consumer behavior.
The point we’re trying to make here–and clearly, we hope–is that every marketer should see himself or herself as a performance marketer.
The term ‘performance marketing’ is not JUST applied to affiliate marketers. Affiliate marketing is a subset in the category of performance marketing. It is a version of performance marketing where specific consumer activities are rewarded by advertisers for the affiliate’s own marketing efforts.
So be sure to keep that distinction clear during your water cooler conversations with your fellow marketers. The true definition of performance marketer is any marketer that is paid for performance.
Now how can you optimize your performance marketing to the fullest? At Convirza, we can provide the perfect call tracking platform with the necessary tools to properly measure your performance marketing and prove your ROI, You need to optimize your marketing. You can be a true ‘performance marketer.’
Now get out there and flaunt your newly gained knowledge about Performance Marketing!
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