When you start a PPC campaign or prepare to send a direct mail piece, you want to stay aware of the progress of your campaign.
For internal marketers, so does your boss. For agencies, so do your clients. They want call tracking to keep them up to date on ROI.
With that in mind, Convirza call tracking allows you to set up goals and alerts that will automate accountability.
Let’s say your goal is to generate 50 new calls from your client this week. Convirza can automatically send a text message or an email to your client alerting them when they’ve received 50 new calls. Or, conversely, if the campaign isn’t going well, the text message could come to you. This allows you to make changes to the campaign and improve the results. The bottom line is this:
Convirza allows you to stay aware of your campaign phone call progress without even logging in the platform.
You’re busy. You don’t have time to log in to Convirza each day to check your call tracking data and measure ROI. Why not have your marketing analytics reports sent straight to your inbox every day?
Your CEO is demanding that your marketing team prove your ROI. Instead of giving him a Convirza username and password, Convirza could simply send him an email when campaigns generate calls. This will impress your CEO and make you look awesome. And, let’s be honest, we all love looking awesome.
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