The metrics extracted from your inbound phone calls are directly tied to revenue.
Some marketers might assume that the data gathered from these leads is only relevant for sales purposes.
This assumption is false.
Not only is the data gathered through Conversation Analytics important for assessing the quality of the leads, it also provides marketers with visibility into the entire lead cycle. These metrics offer clear insight into the reasons your leads are successful…or failing to convert.
Leads that don’t produce revenue can be exceptionally frustrating for executives, agencies and clients.
Marketers can generate leads until their sales teams are drowning like turkeys in a rainstorm. However, the number of leads doesn’t matter if they aren’t resulting in conversions. Agencies can send buckets of leads to their clients but they will still lose their business if the leads fail to produce revenue.
If you are not tracking this data you are choosing to remain in the dark.