By now, every marketer knows that they should be at least experimenting with mobile marketing. They know it is about to explode. They know it is critical to the future of their success. Some marketers even know—at least roughly—how to do mobile marketing.
Our goal in this White Paper is to provide mobile marketers with the simplest, best, and most useful mobile marketing tests, experiments, and case studies so you can learn from companies (large and small) that have had success.