To determine whether to spend more money on online marketing and to help them book more appointments, Gerald’s Tires and Brakes needed a solution that provided both call tracking and call scoring features. They needed a tool that was simple, inexpensive, and most importantly, something that managers and employees would actually use. Gerald’s puts Convirza local phone numbers on their website to track the number of calls produced by their web marketing. They also use Convirza’s Conversation Analytics to track phone close rates and booked appointments. Convirza is an integral part of Gerald’s stunning success.