Without call tracking, we would not be able to distinguish the campaigns, ads and keywords that are generating phone calls from those that are not. Our data would be suffering from a massive blind spot, which would lead to poorly optimized advertising campaigns and a weak ROI.
Call tracking has been helping marketers generate phone calls with their advertising for years — but it is not longer the same beast. The technology has expanded to encompass much more than traditional call tracking has been capable of.
The advent of Conversation Analytics® call analytics, also known as automated call scoring, completely changed the game with near real time data and metrics from the actual content of business phone calls. Then came the call tracking integrations and automation.
While Convirza technically started out as a call tracking company, that is no longer an accurate description of our services. This infographic outlines just a few reasons why Convirza goes above and beyond traditional call tracking.