Phone calls have become a critical component of PPC campaigns.
With more than 50 percent of digital advertising dollars going toward mobile, calls are quickly moving to the forefront of our marketing agendas — or at least they should be.
And more marketers are turning to call tracking and analytics for the attribution and optimization of these business leads.
When call analytics are combined with bid management the benefits are amplified to produce extraordinary results. We have written several posts about using bid management and call tracking and analytics with PPC campaigns, which include:
Calls are often rated as one of the highest quality lead sources and this also applies to the calls produced by PPC campaigns. In fact, the phone calls generated by AdWords present a higher than average lead score than other types of leads.
The following webinar will show you how you can utilize call analytics to optimize your AdWords campaigns and combine them with bid management to make more money: