With a dazzling combination of speed, strength, smarts, and technology, your favorite superhero saves the world from the insidious powers of darkness.
While the end is always the same (liberation, justice, and happiness), the means to that end differ. That’s what makes superheroes awesome! How many ways are there to save the world?
Point is, they go about world-saving in their own way, each taking the best of the tools at hand to complement their individual super skills.
Considering some favorite DC Comics heroes, how would Superman, Wonder Woman, Plastic Man, The Flash, and Batman use call tracking to save the world?
This stud relies primarily on his strength. He’s a bird’s-eye-view kind of guy who likes to see the big picture with big data. He gathers it all in and then takes decisive, monumental action. Like the VP or CEO of Planet Earth, he uses big data and overarching reports that tell him how effectively his marketing channels are working, enabling him to better allocate his marketing muscle.
Superman likes comprehensive reporting for all his offline conversions and likes them to be systematic and organized. Coming from an uber-modern home constructed of intergalactic-grade crystal, he wants his reports to be precise, tidy, and crystal clear. With his keen x-ray vision, he likes to get very granular with his data filtering and segmentation, while keeping perspective on the big picture.
A highly skilled Amazon princess, fights to save the world with her armored bracelets, the Lasso of Truth, and of course her tiara which could take the head off of any villain. She is often a symbol for gender equality, but also never shies to use her feminine beauty to fight ugly injustice. She’s a do-it-yourself kind of marketer or agency who appreciates a call tracking platform that gives her control to configure her call tracking numbers, advanced call routes, campaigns, and client groups. She likes an intuitive user experience and attractive user interface. Much like an agency or owner-operator, she’s the kind of superhero that gets the job done herself without a large team. Superior usability is key for Wonder Woman.
This snazzy fellow is all about speed: running from city to city to save the day, gathering bombs to save cities in seconds, disassembling enemy
weapons in a flash. The Flash needs things fast. An on-the-go superhero, he needs call analytics data on his mobile and in his inbox for quick access. He doesn’t want to take time to log into a web platform. He values constant updates with scheduled reports sent via email to multiple recipients so he can be in many places at once. He must have campaign goal notifications sent to his mobile so he can monitor his marketing success while racing off to stop the spread of evil. Convenience and speedy data keep The Flash speeding along.
As the name implies, Plastic Man is malleable. He uses his flexibility and stretchiness to do noble things like saving mice from long, winding, perilous tubes. Plastic Man is like the VP of Sales and Marketing, one who has to wrap his arms around both sales and marketing. Plastic Man values a call tracking platform that monitors the lead from one end of the funnel to the other, managing performance from lead gen campaigns that get customers to make a call, all the way to how sales handle leads on the phone. Tools to both measure marketing ROI and improve phone performance are mission-critical to Plastic Man. (My colleague says this analogy is a stretch. Ha ha. Back hand him from across the office, Plastic Man!)
Barring Ironman from Marvel Comics, Batman is hands-down the most technologicallyadvanced superhero, known for his next-century crime-fighting Batmobile and sophisticated technologies such as shark-repellant spray, all housed in the centrally-intelligent Bat-cave. Batman collaborates with team members like police commissioner Gordon and his side-kick, Robin. Like tech-savvy marketers looking to automate for efficiency, Batman integrates his call tracking and extracts every ounce of information from phone conversations. He uses tools like webhooks and a RESTful API to sync Gotham City Police HQ with the Bat-cave. He integrates his call data with Google Analtyics, a platform Robin likes. He uses phone conversation analytics to detect a distress phone call and automatically trigger the Bat-signal. It’s scary-cool what he does to fight crime with high-tech call tracking solutions.
Marketers, much like superheroes, really really a lot like superheroes, have different skills and need different tools to fight mediocrity and crappy marketing.
So, which marketing superhero are you?