Recently I was on a call with the CEO of an agency.
This agency is fairly large and caters to large number of SMBs in the Northwest. The agency started promoting Convirza to its client-base a few months ago. But it has never really taken off. Very few of their clients are using Convirza .
The purpose of the call was twofold: 1) figure out why more of their clients aren’t using Convirza , and 2) to discuss our new reseller programs and options specifically built for agencies.
There were two things that startled me from the call.
This is surprising and startling and incorrect.
First of all, we know that SMBs of specific types are EXTREMELY interested in call tracking data. They are obsessed with it. BIA/Kelsey says that local businesses value calls higher than any other lead source. Calls are king in the local marketing world.
Second, I’m not sure how this agency was gauging call tracking interest among their client base, but I can assure you that 99% of businesses will not just randomly ask for call tracking. They may not even be interested when you mention it to them initially. However, if it is provided to them (and either rolled into costs, or added as a very small line item) and the data starts rolling in, they will start to LOVE the data.
In the vast majority of the agency relationships we have at Convirza , when the agency simply starts including a call tracking number with whatever package the customer buys, the customer IMMEDIATELY starts to value the data.
This is just dumb.
If the concern is SEO related, we’ve addressed the erroneous SEO concerns in a 30-page masterpiece White Paper.
If the concern is literally that clients will be confused if they see one phone number on a direct mail piece and another number on a business website, those concerns are unfounded.
No one remembers any phone number ever.
I honestly know two numbers by memory: my parents phone number and my wife’s phone number. If you think that someone remembers your business phone number by memory, you are wrong 98% of the time.