Call tracking data, call recording and call analysis are used by a variety of agencies and businesses to improve marketing and sales processes.
When marketing firms employ this technology, the resulting data can be used to improve the close rates and revenue of individual clients, which leads to enhanced profitability for the agency.
While established firms can gain a competitive edge with call tracking, growing local agencies often find that call tracking is not just an asset but a necessity.
When an agency uses call tracking it can provide significant value to its clients. This involves providing lead attribution data for phone calls and the associated keywords that produce them to increase ROI.
The most significant generator of inbound calls is organic search. However, many marketing agencies do not track phone calls. This means that both the agencies and their clients don’t know which campaigns are producing phone calls.
When call tracking numbers are used to track the outcome of specific marketing tactics, it is simple to distinguish the ads, campaigns, keywords and geographic areas that are generating phone calls from the ones that are not. It is also possible to track additional in-depth metrics such as lead quality and clicks vs. phone call volume conversion rate.
This data is also used to demonstrate the value an agency is providing to prolong and retain relationships with clients.
Learn more about using call tracking and conversation analytics to streamline your marketing process and enhance client experience.