When someone calls us here at Convirza, they usually have a few preconceived notions about what call tracking is, what it does, and how it works.
So, keeping in mind that while Convirza is much, MUCH more than just call tracking, we do want to expose and bust the 6 myths of call tracking.
Here’s the implementation process:
1) Sign Up (2 minutes)
2) Choose a number (1 minute)
3) Market the number (varies)
If you have access to your website or your marketing material you can literally do this in 30 seconds. If someone else at your company or your marketing firm manages your website you will need to ask them to change the number.
Honestly, it is very, very simple.
We’re not telling you to ‘change’ your phone number.
We’re simply saying you should market with a new phone number. Keep the old number. Don’t disconnect it. But just don’t market with it anymore.
The preferred method to implement call tracking is to market with a unique local or toll free number provided by Convirza. This means the number is ready to go in seconds and doesn’t require porting your current number ot our system.
Businesses are concerned about advertising a different number. They’re worried that their customer base won’t recognize the number and that, for some reason, this will cause them to get fewer phone calls.
This is a myth. It isn’t true. Research shows clearly that people will dial whatever number they see in front of their face. They will call whatever number is in the mailer they’re sent, on the website they Google, or on the Facebook page they visit. They don’t care.
Plus, in this day of smartphones most people can’t even remember their spouse’s phone number. (This is according to research from the New York Times). Why do you think they’ll remember your business phone number?
Trust me, you want calls.
Calls convert to customers 10x to 12x more frequently than web visitors do. You want calls.
This might be the biggest myth of all. Call tracking has a wide range of pricing options.
Convirza provides more features than any other call tracking provider ever. We provide so many features that we are now known as the FIRST Call Marketing Optimization Platform.
Also, Convirza doesn’t look like it was built when Cheers was the number one show on TV.