Online marketing firms are swarming to call tracking like pregnant women to chocolate, moths to a flame, or salmon to a seafood restaurant.
Most often, these firms want to actually integrate call tracking into their offerings.
Here’s what I mean…
If I run a company that does PPC, SEO I want to be able to show my clients that I’m doing a good job. I want to be able to show them how many calls my efforts are generating. And more importantly, I want to be able to show them how much revenue I am producing for them.
I need call tracking.
So, instead of trying to get my clients to use call tracking (which may not work anyway), I will actually just integrate call tracking into my offerings.
How does that look? How does it work?
Well, for every SEO or PPC package you sell you could include a phone number from Convirza. You can either give your client(s) access to their marketing data all the time (via a Convirza login). Or you can schedule reports to be sent to them via text message or email.
Your clients only get data that makes you look good.
This is a perfect fit. Direct mail companies print a Convirza phone number on each mailer they produce. They include it in their product offerings (i.e. every single customer gets a Convirza number on their mailer).
Every single mailer gets a unique phone number. There is no need to ‘sell’ or ‘convince’ your client that this is a useful.
Obviously the line between SEO/PPC v. web design is blurry at best. Most SEO and PPC firms also do websites and web design. Many of our web design clients just include a unique local or toll free phone number on the website(s) they create. It is just an additional feature/benefit that comes with the web design.
You pay Convirza a very low and flat fee for your call tracking. Then, you pass this along to your clients. Because the price of call tracking is so low, you can easily build an extra few bucks for call tracking into a $1200 SEO proposal or a $1000 PPC package. You can even build it into your pricing models for a $500 direct mail drop.
Your clients won’t even notice.
The bottom line is this: call tracking will make you look good to your clients. It will give you and your clients VERY valuable call tracking data. This is why massive marketing companies integrate call tracking into their offerings. And it is why you should too.