We get questions about call tracking from prospects and customers all the time.
Here are a few of the most common ones:
No it doesn’t…if it’s used correctly.
The problem, the reason that call tracking has a bad name in the minds of some local search experts, is that many call tracking providers and local search agencies (along with SMBs) have used it incorrectly for years.
Call tracking should NOT be used on directory listings, Google+ Local, or other listing sites. It SHOULD be used via Dynamic Number Insertion on websites.
If you want to read more about this, read our White Paper about SEO and call tracking titled: The Authoritative Guide to Call Tracking and Local SEO. It contains 33 pages of the most in-depth analysis of the subject every written. We’ve taken liberally from both sides of the debate and then winnowed it down to the most salient and useful points.
Long story short: call tracking does not hurt SEO when it’s used correctly.
Conversation Analytics is the flagship tool of Convirza that actually analyzes the content of phone calls. Conversation Analytics uses speech recognition technology and hundreds of thousands of proprietary algorithms to extract data from phone calls.
It is in-depth call analytics.
Here are a few of the metrics Conversation Analytics can extract: 45 Cool Analytics We Can Extract From Phone Calls.
Call tracking, on the other hand, merely tells marketers which ads, campaigns, and keywords generate calls. It’s an incredibly useful tool. But, it stops gathering data when the phone rings. It doesn’t track what happens on the call. Conversation Analytics does.
Convirza offers both call tracking and Conversation Analytics.
You choose local and/or toll free phone numbers that you want to use on your marketing. These can be static numbers that you use on direct mail ads, marketing collateral, or local ads. OR, they can by numbers that you use on your website via Dynamic Number Insertion. (This is the most common use).
The call rings into your business just like it always has. The only difference is that now you can log into Convirza and see which campaigns, ads, and keywords generated calls and which didn’t.
This allows you to make better decisions about marketing spend. Some of the data call tracking uncovers about which marketing generates call and which doesn’t is incredibly surprising.
Yes. We can port your numbers into our call tracking system. This basically renders any of your phone numbers a call tracking number.
You always own your phone numbers. The call tracking provider doesn’t own them, nor does the phone company. You own your numbers. That means you can ‘port’ them to whomever you wish.