We recently hosted a webinar with SEO, local search, and reputation management expert Michael Fleischner.
He’s appeared on The Today Show and has written several best-selling books about SEO. In the webinar, Fleischner unleashed some statistics that blew my mind.
Check them out below and feel free to share your thoughts.
There are over 3 billion local searches per month in the U.S.
That’s a lot. There are only 300 million people in the U.S.
200 million-ish of them are adults. That means that every adult is conducing local searches about 15 times each month. That’s a lot of local searches.
These are searches for tire shops, auto repair businesses, dentists, lawyers, swimming pools, snowboard shops and restaurants. 15 searches per person per month.
Are these people finding your business when they search? Or, are they finding your competitors’ businesses?
46% of all searches on Google are local
This number is rising. Projections indicate the number will rise to 60% within the next 12 – 15 months.
75% of Americans use local search to find local businesses
Most local businesses believe their customers find them through word-of-mouth marketing. If I need a mechanic I’ll talk to my friends and ask them which mechanic they use. I’ll probably ask several friends and get several recommendations.
Or…at least that’s the way it used to work.
Apparently today most people search online to find local businesses. Maybe a friend’s recommendation plays a role in their decision-making process. But the predominant way that customers find local businesses is via a Google search. This is a major shift that should color how local businesses think, how they market, and how they sell.
87% of Americans have replaced the phone book with searching online
This seems quite low. I haven’t used a phone book in 6 years. Literally. I don’t know anyone under 50 that has used a phone book in the last 3 years. This number is low. It should be like 99%. Phone books are dumb.
The 13% are all over 80 years old and live in Florida. These are the only people that use phone books. Every one else uses this fancy new thing called the Google.
So what do all these local searchers do once they search for something? What actions do they take?
– 86% look-up the location of a business on Google Maps. They want to find a business and they want to do it immediately.
– 76% of local searches result in a phone call. That’s staggering. Phone calls matter.
So, let’s do a little chain of logic shall we?
Every American conducts 15 local searches every month. That number is growing. And over 75% of these local searches result in a phone call.
That’s a lot of phone calls.