Take a moment to think about your current web analytics platform.
If it’s even halfway decent, it probably provides you with a host of valuable data.
Even free versions of Google Analytics will give you a wide range of information including traffic source, keyword data, time on site, geographic data, conversion funnels, search queries, pages visited, etc.
Now compare this to your call tracking platform…Do you see the problem?
With traditional call tracking, users are limited to surface data. It basically tells you about the source and duration of a web visit and might give you some keyword insight.
This would be an unacceptable in a web analytics platform.
So here’s the question: Why aren’t marketers demanding more from call analytics?
Even though call tracking has been around for about 20 years, it only offers precise data about a few specific things:
That’s pretty much it.
While this data is useful, it falls painfully short of the in-depth metrics that marketers demand from their web analytics tools.
What about conversion path? Demographic information? Lead scoring? Sales performance? Full-scale automation? Customer feedback? Etc.?
Many call tracking providers don’t offer any of this data.
Convirza is not a typical call tracking company. We are an analytics company that also offers call tracking.
With this type of advanced platform, the value of traditional call tracking metrics are enhanced with deep call analytics.
Convirza actually analyzes the phone conversations generated by your marketing campaigns. With our proprietary Conversation Analytics tool, we can pull comprehensive data from calls such as:
Marketers no longer have to settle for call tracking platforms that offer the bare minimum.
It’s time to experience the full value of phone calls.
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