How often do you use hashtags to promote your tweets?
In addition to being aware of best practices, you may want to take advantage of hashtag tools for research and analysis.
The following post outlines 7 resources to increase the effectiveness of the hashtags in your social media campaigns. Before we take a look at the specific tools, let’s discuss the benefits associated with using the right hashtags.
The main reason people care about hashtags is simple:
They want to be found.
Whether they are being used for personal or professional reasons, hashtags give us the ability to connect with people who are interested in the topics we are discussing.
They can also alert you to trending topics or news that is relevant to your industry. Without overusing these hashtags, marketers are employing these tools to increase their reach as they build their brand presence.
As you begin to incorporate hashtags into your campaigns, make sure that you are putting out a clear message.
If you are creating a custom hashtag then it is important to check and see if it is already being used. You can start the process by visiting hashtags.org and check out the rest of these tools to support your search and tracking efforts.
Discover and search for trending hashtags on Twitter with WhatTheTrend. You can also ‘Add A Trend’ for hashtags that you want to register and track. View trending hashtags by location and check out current tweets that are employing a specific hashtag.
According to their website, this tool covers more than 10 million hashtags and identifies relationships between trending hashtags. It can be accessed through their site or as a browser extension to learn when and how hashtags are being used to reach their audience.
RiteTag supports users with features that allow them to analyze old tweets to determine how they could have been optimized and provides suggestions to improve future hashtags for Twitter and Facebook.
This tool offers real-time tracking for Twitter and Instagram hashtags. It also offers historical data through an online dashboard or downloadable reports for additional insight. Another useful feature of Keyhole is the ability to identify influencers that are talking about your topic of interest and then engage with them.
If you are interested in a more visual approach to hashtags then this tool might be ideal for you. The graphics found here link the top hashtags associated with a specific topic and provide scores to gauge popularity. Hashtagify is also good for finding and connecting with influencers that are using hashtags related to your industry.
This tool offers a variety of features to identify and measure hashtag trends. This includes advanced searches as well as charts and analytics. Tweets can be analyzed over a wide range of periods and in several languages. With Topsy, you can focus your search on hashtags associated with images, videos and other related tweets.
TweetChat is a great tool for engaging with multiple followers and influencers during a single chat session. Users are grouped together through hashtags that flow into a chatroom. This is done in real-time so that anytime someone uses a hashtag you are monitoring their tweet shows up in the chat so you can connect.
Although Twitter has been the social media channel with the most prominent hashtag use, it is not the only medium that employs hashtags. Facebook, Instagram, Vine and several other platforms also rely on hashtags to promote and expand post reach.
This tool covers a broad range of social networks and gives users the ability to locate, monitor and interact with hashtags used on different channels. This is achieved by adding them to a ‘Tagboard,’ which can be used as a social media dashboard.
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