When we talk about mobile marketing, the first thing that comes to mind is consumers constantly talking, texting, and app-ing via their anytime-anywhere devices.
But that is only a part of mobile’s story and portrays only half of mobile’s tremendous marketing potential.
Here’s the funny thing. In addition to all the new fangled uses of smartphones, these phones are actually being used to make phone calls. (Crazy huh?)
Busy moms, dads, professionals click-to-call so they can do things on the go. So what does that mean to you and your business?
It means these mobile users will be valuable when they call your business because you get them at the right time and right place to increase revenue.
Let’s take a moment and think how valuable these mobile callers and why. Mobile is an anytime-anywhere device that provides your business with new ways to create, develop, and sustain ROI-rich relationships. Here’s why Nacho Libre thinks mobile callers are number 1.
As of 2012, 70% of all mobile searches result in action within 1 hour. BIA Kelsey says mobile calls to businesses will grow from 20 billion to 70 billion calls. DudaMobile reported that mobile websites generate high call volumes. This is one of the primary ways that mobile users contact businesses for relatively obvious reasons and nearly 20 percent of visits to a mobile-optimized website result in an immediate call to the business.
Seventeen million mobile subscribers, including 76% of the smartphone owners, used location-based check-in. A report portrays that 94% of mobile users have searched locally on their smartphones. From pizza to plumbers, 70% of searches have connected with a business after searching it.
70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. Here we have some surprising facts. An average person takes 90 minutes to respond to an email but It takes only 90 seconds to respond to a text message, 90% of text messages are read within 3 minutes of being delivered and 91% of all U.S. citizens have their mobile device within reach 24/7.
Mobile callers are more likely to buy than any other sources. Nearly 80% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. Also mobile coupons receive 10 times higher redemption rates than print coupons.
Reports indicates that mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. Brands using SMS and MMS can reach nearly 95% of mobile phone subscribers on both smartphones and non-smartphones alike. Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%).
Mobile is not just for texting, calling and app-ing but its a powerful device for you to catch your customer at the right place and time.. Stats shows that more than a third of U.S. adults own a smartphone, 95% smartphone users search for local business and customer attention span is only 7 sec long. Be ready for the mobile caller. They are number 1.
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