As you consider purchasing call tracking, the higher-ups are going to have a few questions.
Here are a few of the questions your boss will have about call tracking.
There are 3 primary benefits of call tracking:
First, it will allow us to determine which ads, campaigns, and keywords are generating phone calls. For example, we’ll be able to determine, with precision, how many phone calls our PPC campaigns are producing. We’ll be able to determine how many phone calls our SEO efforts generate. This will allow us to spend our marketing budget more effectively.
These call tracking reports can be emailed to us, or we can log in and see the data at Convirza.com.
Second, we’re going to be able to record calls. Instead of spending $20K+ on a new phone system that has call recording and IVR functionality, we can get that benefit through call tracking from Convirza. Every call that comes through their system is recorded. We can log in at any time and listen to the calls.
Third, with Conversation Analytics, we can actually extract data from phone calls themselves. We can be alerted when there are Missed Opportunities, or when there’s a good lead, or when there’s an appointment set.
Imagine being alerted whenever a sales rep drops the ball. We can call the lead back and salvage the sale.
Using Conversation Analytics we’ll be able to un-miss Missed Opportunities. That single functionality alone will make us A LOT of money. Plus, we’ll be able to make more marketing budget more efficient.
Call tracking will finally allow us to close the loop on our marketing ROI.
It depends. The pricing breakdown will be determined by a variety of factors such as the type of call tracking services you are interested in.
Some local experts used to believe that call tracking harmed SEO. That has been proven NOT true. If used and implemented correctly, call tracking does not harm SEO in the least.
The implementation process requires installing a little bit of code on our site. Then Convirza Dynamic Number Insertion (DNI) can display a unique phone number dependent on source, keyword, or campaign. This allows us to track precisely which marketing efforts are generating phone calls.
The process takes a few minutes.
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