You want to generate phone calls to your business.
Calls are a great lead source and they have been shown to convert much more often than web leads.
So why are your calls failing to produce sales and revenue?
There are many potential culprits but we can usually narrow them down to three main factors.
How much are missed calls costing you?
The number of calls that businesses simply fail to answer is astonishing — and many of these companies are unaware of this problem.
We are the official call tracking provider of Money Mailer. Their franchisees use Convirza to prove ROI to their clients and we have heard several variations of the following scenario:
Client: We would like to cancel our services because we haven’t seen an increase in revenue since we started advertising with you.
Money Mailer Franchise: Let’s take a look at the calls that we have generated for you. (Pulling up the data from Convirza) It looks like about 40% of the calls that we are driving to your business are not being answered.
Once their clients became aware of the situation they declined to cancel their services. They realized that Money Mailer was doing a great job at sending phone calls to their business and that the problem was on their end. Their employees weren’t answering the phone and they were missing out on a large percentage of sales opportunities. Once the problem was fixed they saw a large increase in phone engagements and revenue.
A call tracking provider, such as Convirza, can send you missed call alerts so that you can immediately call a prospect back. You can also use call routing so that you never miss another phone call.
Having zero leads may be better than having a bunch of bad leads. Callers that are not interested in your products or services can drain both your time and resources.
While calls offer an excellent way to connect with potential customers, if you are not attracting the right type of caller your conversion rates will suffer. Generating bad leads can be caused by several factors such as using unsuitable advertising channels or marketing to a specific geographic locations.
With call tracking and conversation analytics you can determine the cause of poor lead quality and make the necessary changes to improve the leads you are driving to your business.
Are your sales agents polite? Do they ask for the business? Do they take advantage of ‘Missed Opportunities?’
Understanding exactly what happens after a prospect calls you is critical if you want to improve your results.
Our data shows us that there is a gap between what companies believe their customer is experiencing and what they are actually experiencing. If you don’t know what is taking place when your employees answer the phone then you are risking both new and recurring sales opportunities.
With Conversation Analytics, your calls can be scored for both lead quality and the interaction between your sales agent and customer. You also have the option of listening to a recording of the call.
If your calls are not converting it is critical to find the “why.” Call tracking data can help you optimize both your advertising campaigns and sales process to increase lead quality, conversions and revenue.