Have you made the upgrade from call extensions to call-only ad campaigns yet?
If not, you are missing out on a higher return from your marketing efforts.
Until recently, the only option for promoting business calls via AdWords was through call extensions. Using these extensions in ad campaigns is an effective method to generate phone calls but call-only campaigns take it to the next level.
This newer ad format is ideal for businesses that rely heavily on phone calls and can also benefit companies with a smaller call focus. So why should you consider creating new call-only ad campaigns?
Here are three reasons to switch over to this call-centric ad format.
With call-only ads, the phone number is placed at the very top along with the word “call.” It also promotes increased attention with larger font size and colored text. In addition to the phone number placement, the call button is displayed right next to the ad copy. The organization of these ads enhances the likelihood of receiving a call and closing a sale.
Rather than sending users to a landing page where they may or may not decide to call in to your business, clicks on a call-only ad result in an immediate phone call. This allows prospects to connect with your business and significantly shortens the sales funnel.
Conversions will be largely dependent on the support team in your call center, which makes it essential to have answers that are in line with the ad that spurred the call. Taking advantage of Conversation Analytics can also support the sales process that is tied to your ad campaigns.
The prominence of the phone number and call button in these ads eliminates the need to insert a call-to-action within the ad copy. This means that messaging used in the ad can be dedicated to highlighting other areas such as features, benefits and value. Call-only ads offer a fantastic way to target your mobile customers and give them a way to engage with your business.
With call-only ads, every click results in a phone call.
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