Who doesn’t want to improve sales performance? Anyone…?
Convirza is a call marketing optimization and sales performance tool.
It can improve your marketing ROI by showing which ads are generating phone calls with call tracking. But it also will measurably (that’s the key) improve your sales performance with call analytics and scoring.
Here are 18 ways Convirza will improve your sales performance:
Convirza records inbound and outbound sales calls. Are your employees doing the things they were trained to do? Are they selling the way you want them to sell?
Why aren’t your reps closing the deal? What’s holding them back? Now that Convirza is recording actual sales conversations, you can answer those questions.
Play call recordings in meeting or group setting to illustrate what sales processes went well (and what didn’t).
Convirza call tagging allows users to label calls, group them and analyze them. This allows users to see patterns and trends.
Using call tagging, you can label calls where an upsell occurred. Then go back later and group them and analyze them. This allows you to find patterns and improve.
Using call tagging, you can label calls ‘closed deal’ when the rep closed the sales over the phone. You can group these calls together and analyze them. This allows you to find patterns and determine what these closed deals calls have in common.
Using call tagging, you can label calls where your rep utterly failed. Then you can group these calls together and analyze them. What are the commonalities? Is one rep associated with a disproportionate number of these calls? Or is the same objection creeping in again and again? This allows you to find patterns and improve.
Convirza allows users to comment on calls and create a running dialogue about performance. For example, if you heard a rep do something incorrectly while listening to call recording you can provide feedback or training at that exact location in the call. The rep can respond via comment as well. This creates an ongoing conversation about call specifics; not a broad unfocused conversation about improvement.
You want your entire company to hear a great example of sales performance? Send the call recordings (and the associated tags and comments) to anyone you wish.
Because Convirza is totally integrated into many CRMs, you can actually hear phone calls within the CRM itself.
Since calls and call tags are in the CRM itself, note-taking during a call or keeping track of customer status is rendered nearly obsolete. No longer do reps need to scribble notes while they’re on the phone or type furiously. Just go back and look up specific portions of the call.
Convirza is the only tool on the market that allows users to actually score calls on specific elements of the phone call—sales skills. You can create your own scorecard to measure the sales skills you want, or use an industry best practices scorecard already loaded into the system. Score things like, ‘did the rep ask for the caller’s name?’ ‘Did the rep directly ask for the sale?’ etc. etc. These are vital elements of a sales conversation that have been unmeasurable until now.
Because you’re scoring calls on specific elements of sales interactions (Did the rep ask for the sale? Did the rep ask for the caller’s name and use it?), you can determine where, precisely, specific reps, locations, departments and even entire companies are succeeding in their sales interactions. Conversely you can see where those same entities are struggling.
You think employee sales performance will improve when they know you’re scoring their calls? You bet.
No longer do you need to spend lots of time and money training your reps on every aspect of the sales interaction. Just train them on the specific areas of the sales interaction where you’re struggling. (Remember, you know exactly what you need to improve upon because of call scoring).
Call scoring and all the fancy bells and whistles of Convirza aren’t worth a dime without improvement. That’s why Convirza also allows users to set specific goals for sales improvement. Convirza holds your team accountable.
Convirza will send you text messages or emails when sales performance goals have or have not been meet.
Convirza will tell you which reps should be talking to which prospects, to statistically optimize the likelihood of a sale.
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